The New York Times devoted from the front page of its weekly Magazine in this past Sunday’s edition to the obesity epidemic in America and, more specifically, to the marketing machine that has fueled it. It’s a great read, and I recommend that you read it here if you want to better understand the challenge of eating healthy and reversing the ill effects of our junk-food obsessed society. One of my favorite quotes, from the guy who invented baby carrots: “We act like a snack, not a vegetable. We exploit the rules of junk food to fuel the baby-carrot conversation. We are pro-junk-food behavior but anti-junk-food establishment.”
The article’s author then goes on to say: “The selling of food matters as much as the food itself.”
With my farmer hat on, I can easily refute this statement and talk about the quality of our soil, selecting the right varieties for taste and not shelf life, picking the produce at its peak ripeness, moving it quickly from our fields to the end-user, etc.  But with my entrepreneur hat on, I completely agree with the statement. If we didn’t have the convenience of delivery, our excellent customer service team, the friendly and easy-to-navigate website, the brand recognition and loyalty that we have cultivated over the years, then the growing of food at this scale would not be possible for us; not to mention, the benefit to those that we pay – and those that pay us – to support our mission.
So, thank you for your support and patronage, and between the growing/sourcing of the food and the sale of it, we will continue to strive to do it better.